As we dive into another holiday shopping season, it’s clear that one item is capturing the attention of U.S. consumers: extra-large TVs. Thanks to falling prices and a strong appetite for massive screens, more people are trading in their older TVs faster than ever.
Today, TVs that were once considered huge—65 and 75 inches—are now standard in many homes, while “extra-large” has come to mean 75 inches and up. According to recent data, nearly 22% of U.S. households own a TV that’s 60 inches or larger, almost double the number from 2020. As prices on extra-large TVs continue to drop, it’s no wonder so many people are upgrading.
How Much Have Prices Dropped?
As technology advances, extra-large TVs are no longer exclusive to the luxury market. Today, even a massive 98-inch TV can be found for under $3,000, with some models expected to drop below $2,000 in the coming months. This affordability means that more shoppers are eyeing these giants for their living rooms, home theaters, and entertainment spaces.
Why Consumers Are Upgrading So Often
The new Connected Intelligence TV Ownership Trends report from Circana highlights a growing trend in the TV market: people are replacing their TVs more frequently. Previously, a 65-inch TV might have been expected to last for nearly a decade, but consumers are now upgrading these sets in just five to six years. According to Circana’s vice president of consumer technology, Paul Gagnon, this trend is likely to continue as prices keep falling and new technologies emerge.
The Demand for Extra-Large TVs Is Growing
Circana’s data shows that the demand for extra-large TVs isn’t slowing down. Sales of TVs over 75 inches increased by 21% in the first quarter of this year, although revenue grew by only 4% due to significant price drops. Major brands like LG, Samsung, and TCL have responded by expanding their lineups to include a range of extra-large models, allowing shoppers to select the best features at prices that fit their budget.
What’s Next? The Future of Extra-Large TVs
With the holiday season underway, extra-large TVs are expected to be a hot commodity. Circana anticipates that this trend will continue into 2025 as more homeowners upgrade to larger screens at a faster rate. However, as prices reach a low plateau, TV manufacturers may shift away from price reductions and instead focus on value-driven features to sustain interest. This may include enhancements in display technology, smart capabilities, and sound quality to keep buyers interested in upgrading even if prices stabilize.
The Bottom Line: Big Screens Are Here to Stay
The rapid increase in extra-large TV ownership, fueled by lower prices and a shorter replacement cycle, suggests that bigger screens have become the new norm. Whether it’s for sports, movies, or gaming, homeowners want the immersive experience that only a massive screen can provide. So, if you’re eyeing a new TV this holiday season, now might be the perfect time to make the upgrade to a screen that transforms your space into a theater-like experience right at home.
