CCTV

CCTV Video Surveillance is more than retail store security. Counterstrike's complete Video Solutions help you to address and solve a wide variety of issues across your organization. Video Surveillance will create a significant return for your business's investment in product and personnel.

Video Surveillance works for you in:

  • Loss Prevention
  • Marketing Research
  • Remote Site Management
  • Safeguarding Data
  • Liability Issues and Claims
  • Traffic Flow Analysis
  • Point-of-Sale (POS) Integration

Loss Prevention

Video Surveillance has always been an effective deterrent to both internal and external theft. Yet Video Surveillance technology has advanced. Now making it easier to:

  • process quicker and more effective investigations
  • predict trends
  • prevent losses
  • protect the inventory that is the backbone of your business

All this can be done at your store location or remotely from your office. Your video system is an employee that you can count on, working 24 hours a day, 7 days a week, 365 days a year.

Marketing Research

Video Surveillance Solutions will give you a better understanding of your customers, thereby generating greater revenue for your company. You can use the video and transaction data analysis to:

  • more profitably serve your customers
  • find specific product placement and traffic flow areas that need improvement
  • provide demographic information to better target consumers
  • confirm displays (banners, end caps, etc.) are properly installed and kept up-to-date
  • provide your suppliers with a better understanding of your customers' buying patterns
  • better manage leased space, such as a kiosk

Remote Site Management

Remote Site Management saves you and your organization time and resources as everyone who needs access to the Video Solutions data has it - wherever and whenever it is necessary.

  • A single loss prevention specialist can monitor an entire organization from anywhere.
  • Marketing can check the success of their promotions from their desks.
  • Management can check employee behavior from headquarters.

Video Surveillance Solutions are available in real-time, when event-driven alarms will alert the appropriate people, as well as after the fact, when it can be pulled from archives.

Safeguarding Data

  • Simplify day-to-day management efforts and staffing issues.
  • Protect critical data from loss and theft.
  • Streamline the process of getting necessary data to law enforcement and the courts.

By centralizing information management, your organization safeguards critical data and protects itself against the loss of crucial information, whether due to mismanagement and/or criminal intent. Video data can be stored at a location with multi-level security access, while local access can be limited to the appropriate people.

Liability Issues and Claims

Video gives you protection against liabilities.

  • With video evidence of an incident or alleged incident, claims can quickly and appropriately be investigated and verified.
  • Video also allows for proactive evaluation of possible OSHA violations and documentation for Human Resources investigations.

Counterstrike's video solutions provide tamperproof, encrypted and watermarked video that can be copied securely and saved for as long you need it to protect your business.

Traffic Flow Analysis

Video Solutions can help you to understand where people go in your store and the path they take to get there.

Analyzing traffic flow:

  • reduces liability issues
  • improves sales
  • reduces wait times
  • improves customers' overall shopping experience

Point-of-Sale (POS) Integration

By tying the video record to the transaction data of the cash register, you can:

  • easily determine which transactions are genuine and which are suspect
  • verify that proper procedures and checks are being performed
  • verify actions and provide concrete proof of wrongdoing
  • also determine trends in sales and register use for staffing and scheduling strategies

Creative. Custom. Comprehensive. Effective. Counterstrike.

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Video Surveillance